Customer Value by Amway Essay Example | Topics and Well Written Essays - 500 words - 10

Customer Value by Amway - Essay Example The present research has identified that Amway ensures that its products are satisfactory. This attracts the interest of customers and clients in the products and promotes the brand image. Customer retention and customer value are also realized. Constant research aimed at finding ways of improving the quality of Amway’s products and ensuring adherence to customers’ preferences is undertaken. The company does this through the over 500 active research employees it has employed. The company takes part in corporate responsibility programs (CSR) at an international level. This is a benefit to communities living within Amway’s business environment as they also gain from the company’s profits. Amway services the customer and not a global market or organizations. Its concentration is on the customer and ensuring that his needs and demands are met. This is expressed in the company’s vision. From the case study presented, it is clear that Amway ensures that c onsumers benefit from its products by offering quality products and indirectly rewarding the clients through corporate social responsibility.