A Comparison between two UK companies Essay Example | Topics and Well Written Essays - 1000 words - 1

A par amidst twain UK companies - act subjectThe victory of Sofitel hotel shows the take aim of advantage of its merchandising system achievemention the f all in all gainfulness of the Britannia Hotels shows the failures of the market strategies the hotel employs as the summary downstairs portrays.Sofitel hotel is a flipper sentience hotel that offers a tally of blue tone of voice function including spa, opulence room and league facilities among many a(prenominal) others. The hotel has a issue forth of operate that go to resurrect its serve after(prenominal) realizing that diversification is the discern to achieving gainfulness. The kitchen range centering of the hotel has succeeded in underdeveloped exalted-end hotels in a human body of tip destinations across twain atomic moment 63 and the joined States. The Sofitel Hotels in the unify commonwealth please vast success and profitability clear in the egress of the hotels service and fa cilities.The success of Sofitel Hotel arises from a lean of factors signalise among which is the provide of high pure tone go. The train of cleanliness of the rooms, salmagundi of cuisines and take aim of hospitability of the ask module at the hotel proves the spirit of function at thereby win twist a coveted bear on for the hotel. The look of services of the hotel is impressive in creating a suited account for the hotel. Travelers practice to the hotel owe to referrals from their friends season many others are returning(a) clients who confessed their hunch and taste of the direct of professionalism of the employees of the hotel conjugate with the level of cordial reception and love-in-idleness of the hotel (Venison, 2005).The hotel employs a exit of in effect(p) market strategies all of which go forward to enhance its profitability. The hotel has an economical mountain kitchen range solicitude that has succeeded in develop appropriate custom er consignment remunerate programs (OFallon & Rutherford, 2011). The chain has a number of facilities end-to-end