Appeal for My Academic Dismissal from NOVA Southern...

I am writing to appeal my academic dismissal from NOVA Southeastern University. I was not surprised, but very upset to receive a notice of my dismissal. I sat out for a year and would like to be accepted for the upcoming semester. I admit, I had a very difficult time during my last semester and as a result my grades suffered. I dont mean to make excuses for my poor academic performance and I understand it’s my fault, but I would like to explain the circumstances as well as my great interest in the program. Besides graduating from college, being accepted into the Counseling program at NOVA Southeastern University was the greatest day of my life. I was on my way to a much greater success by working on my Master. Paying for college out of pocket was a struggle, but I understand that success comes with great sacrifices. However, I wouldn’t really call paying out of pocket for school a sacrifice, but rather an investment in my future and my family. My first semester went marvelous. I was motivated and enthusiastic about the courses. I must admit graduate school is much harder than I imagine, but I manage to make time for studying and ended making A’s in both of my classes, which I didn’t expect less than that. When the summer semester I arrived, I was as excited and motivated as my very first semester, aiming to make nothing less than an A grades. However, unexpectedly my world seemed to have turned upside down in a matter of time. My mother and I decided to take a week to goShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 PagesContemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne MexicoRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesCrowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and Regulation of the Internet Insight on Technology: Is HTML5 Ready for Prime Time? Insight on Business: The Apps Ecosystem Case Study: Akamai Technologies: Attempting to Keep Supply Ahead ofRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pagesacquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Will there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E L V E 14_Hanson_3ed_SB_3869_TXT

The Setting Of Young Goodman Brown By Nathaniel Hawthorne

In the short story of â€Å"Young Goodman Brown† by Nathaniel Hawthorne, the setting is a very important aspect in providing symbolism to certain events. The setting of a dramatic work or story is defined as the overall setting of a narrative detailing the general location, historical time, and social undermining in which its action occurs. The setting of a story is just as important as the characters that are involved within the story. It is a necessary aspect that has influence on every narration. Which is a subject that has not gained much attraction and attention as other parts of the story, but is certainly a very interesting topic to discuss. This essay will give an in-depth analysis of the various techniques that Hawthorne used to convey†¦show more content†¦He finds that all of the good people are participating in a frantic satanic ritual and god forsaken acts that forsake God himself. One of the key points in â€Å"Young Goodman Brown†, is the battle o f whether or not Goodman Brown should remain good or joining the devil. The journey for Goodman Brown is very difficult, as he traverses through the woods at night, all while contemplating of the good things such as his wife Faith who he leaves behind. This internal conflict causes a destruction of the Young Goodman Brown and results in the creation of a completely different man. From the beginning of â€Å"Young Goodman Brown†, he sets off on his adventure right at sunset. But to set out on sunset means to go during darkness. In describing it in that sense, it is symbolizing evil, which establishes the setting of the story. When Goodman Brown is beginning his journey into the woods, he tells his wife, who is aptly named Faith goodbye. Hawthorne intentionally names her Faith because it symbolizes the faith in God that he and his wife share, and to also depict what Goodman Brown leaves at his house while he goes on his adventure. His wife is wearing pink ribbons in her hair, which implies that she is a pure, innocent woman. Before Goodman Brown begins his departure into the woods, she tells him not to go until sunrise. This implies that going during a sunrise is much more peaceful and pleasant rather than going during sunset when it is otherwiseShow MoreRelatedThe Setting as It Relates to Young Goodman Brown by Nathaniel Hawthorne and Girl by Jamaica Ki ncaid2182 Words   |  9 PagesThe literary device of setting is often overlooked in its impact towards the plot and character development of a story. However, as can be extrapolated from the assigned readings thus far this semester, setting plays a vital role in determining the direction, feel and structure that a particular story invariably takes. The setting is a reflection of many significant pieces of a work: time, location, culture and tone, thereby immediately creating an ambiance and establishing connotative emotionsRead MoreAllegory and Symbolism in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†1203 Words   |  5 PagesNathaniel Hawthorne’s â€Å"Young Goodman Brown† is an excellent example of the use of allegories and symbolism as a form of satire on Puritan faith. According to Frank Preston Stearns, author of The Life and Genius of Nathaniel Hawthorne, â€Å"Hawthorne may have intended this story as an exposure of the inconsistency, and consequent hypocrisy, of Puritanism† (Stearns 181). Throughout the story of â€Å"Young Goodman Brown,† Hawthorne tries to infuse as many symbols and allegories as he can to enhance the overallRead More Importance of Dreaming in Hawthornes Young Goodman Brown1408 Words   |  6 PagesThe Importance of Dreaming in Young Goodman Brown  Ã‚     Ã‚  Ã‚   Minuscule, barely-recognizable waves emanate from the center of the pastor’s glass of water with every increasingly solid thud of fists upon wooden podium. Blood rushes to his head with every beat of his heart to fuel the rampid, raging fire within his mind. Louder and louder the minister’s voice rose ‘till it seemed as though the heavens themselves could make out a faint whisper of the good news. The good news being told that glad morningRead MoreSymbols and Symbolism in Young Goodman Brown Essay1331 Words   |  6 Pageseternity. â€Å"Young Goodman Brown,† by Nathaniel Hawthorne, reveals a similar resemblance of the Biblical inherent evil among man, through a disturbing dream of a young Puritan man who journeys into evil and is forced to examine the nature of evil among the human race. The Wife of Goodman Brown symbolizes the love that a wife has for her beloved husband but also the love, faith and devotion that her husband Goodman Brown has in his Christian God. An example of this symbolism is when Goodman Brown saysRead MoreYoung Goodman Brown from a Moral Standpoint1352 Words   |  6 PagesNathaniel Hawthorne was born in Salem, Massachusetts. At the age of four, his father passed away from yellow fever, forcing his family to move in with his uncle. The positively influential Uncle Robert Manning pushed Hawthorne to succeed in school and insisted he go to college. Following his education at Bowdoin College, Hawthorne spent years in isolation mastering the art of writing. It was during those years when Hawthorne discovered that his ancestors were founders and Puritan leaders of the SalemRead MoreNathaniel Hawthornes Literature During Early America1560 Words   |  7 PagesNathaniel Hawthornes literature exhibits the influence of many factors. Much of his lite rature addresses Puritan culture in early America, commonly focusing on the shortcomings and hypocrisies that became apparent during the numerous witch hunts. Many of his works are allegorical, using the Puritan setting to portray his own ideas about ancestry, history, and religion. While The Scarlet Letter and House of the Seven Gables are among Hawthornes most known works, he produced a large sum of workRead More Symbolism in Nathaniel Hawthornes Young Goodman Brown Essay1278 Words   |  6 PagesSymbolism in Nathaniel Hawthornes Young Goodman Brown   Ã‚  Ã‚  Ã‚  Ã‚  Nathaniel Hawthorne utilizes symbolism throughout his short story Young Goodman Brown to impact and clarify the theme of good people sometimes doing bad things. Hawthorne uses a variety of light and dark imagery, names, and people to illustrate irony and different translations. Young Goodman Brown is a story about a man who comes to terms with the reality that people are imperfect and flawed and then dies a bitter death from the enlightenmentRead More Ambiguity in Hawthornes Young Goodman Brown Essay1743 Words   |  7 PagesAmbiguity in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         There is no end to the ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†; this essay hopes to explore this problem.    Peter Conn in â€Å"Finding a Voice in an New Nation† makes a statement regarding Hawthorne’s ambiguity:      Almost all of Hawthorne’s finest stories are remote in time or place. The glare of contemporary reality immobillized his imagination. He required shadows and half-light, and he sought a nervous equilibriumRead More How Young Goodman Brown Became Old Badman Brown Essay1596 Words   |  7 Pages Nathaniel Hawthorne was a nineteenth-century American writer of the Romantic Movement. Born in Salem, Massachusetts, in 1804, he was one of those rare writers who drew critical acclaim during his lifetime. Hawthorne used Salem as a setting for most of his stories, such as The Scarlet Letter, The Blithedale Romance, and â€Å"Young Goodman Brown†. Today, readers still appreciate Hawthornes work for its storytelling qualities and for the moral and theological questions it raises. Nathaniel HawthornesRead MoreTheme Of Young Goodman Brown And The Cask Of Amontillado970 Words   |  4 Pagesis typically very dark and mysterious, and one of the ways that Nathaniel Hawthorne and Edgar Allan Poe compliment and counteract this goal in their works â€Å"Young Goodman Brown† and â€Å"The Cask of Amontillado†, respectively, is with irony. Their masterful use of irony engages the reader in the work and invites them to consider the story and the characters’ intentions. The irony presented in â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Cask of Amontillado† by Edgar Allan Poe allows us to understand

Law System of Chaser Ltd

Question: Your task is to research analyse and synthesise current issues facing companies,directors and boards in AustraliaThe analysis and recommendations are to be presented in a professionally presented report of 2500 + words. Answer: Executive summary The particular report introduces companys law and regulations based on which the business activities are performance in more deliverable manner. In the analysis, the company law includes set of legislations and rules that provides authentications in every business activities performed. It is also assessed that the law making are adopted and implicated for measuring and taking liable actions against any business errors, miscounts or issues. The report includes a case study of Chaser Ltd, which a wine manufacturing company desires to develop its business in the Australian market place, hence there are high competitions in the market, the directors of business entity has made decision on diversifications and investment in different business areas. Soon a proposal comes from Wayne an individuals working in Tribal energy for making partnership and introduce generates manifested based on the energy in Australian market. Within few months, the Chaser and tribal energy face huge loss due to failure of the project of tribal energy due to unsuitably of product with Australian water. There are some issues identified such as lack of market research, poor experiences, poor business planning and lack of investment evaluations that has reasoned the loss for company. The engagement of company act 2001 and general act, there are certain directors duties that have been breached by Anthony and other directors of Chaser Ltd. In the analysis a proper advisory and identifications of breach based on companys law has been provided to the directors of Chaser Ltd. Introduction The company law and regulations are formed in relations enhance certain legislations and rules to execute the business activities more legal and authorized manner (Dignam and Lowry, 2009). In the analysis, every business entities desire to make growth and development in a structured and proper manner. Implications of these regulations provide the business entities such rules to follow for enhancing the business in more professional manner. The report is based on the case study of Chaser Limited, a wine manufacturing company experienced huge loss in a wrong investment decisions on a Norway based company Tidal energy. Implications of the company act 2001. It will include a brief discussions on the issues identified, factors that has influenced the issues and advisories based on the issues faced by company and its directors. Company Profiling: Chaser Ltd A wine bottling company Chaser Ltd has managing directors Anthony, Ben, Catherine and Daniel. The board of directors has experienced a massive competition in the wine market, due which the directors has made decision on the diversifications of their business. In the way of diversifying, there is delusions has been made on the investment on different business field to enhances the growth and sustainable development of company. In the analysis of the case study one of the directors of the company has met with one of their friend Wayne who has been working for Tidal energy. As per the assessment, the Tidal energy is been a developing company that has made a pace in its growth in Europe, Atlantic and coast of United States of America. In the evaluations, the energy produced by Tidal energy is more eco-friendly and environmental free. In the Australian market, no other business organizations are currently using such energy as per the current analysis. Wayne has formed a company name Westpool Pty. Ltd that manufactures stream generators using Tidal energy and resources. Soon Wayne represented the directors of Chaser Ltd in concern of introducing the open up the tidal energy proposal in the Australian market place. The directors have decided to make an investment of $ 20 million on the venture of Wayne without making further detailed discussion and evaluations. After the three months of business, the Tidal energy and Chaser Ltd business start losing the market providing huge loss figures to both the companies. In the analysis, it has assessed that the Aurelian water is not suitable for Tidal energy resources that has made a huge failure for the companies. The directors of the Chaser companies has soon identified that Wayne claimed to be a higher positioning holder in Tidal energy company is actually do not have any such positioning and experience to hold. It has also evaluated that one of the directors of Chaser Ltd has been major s hareholder of West Pool which was the formed company of Wayne. Issues identified The companys laws and regulations are adopted and implemented to enhance the business activities more relevant manner (Langford, 2011). In verge of making development and improvement of the business, some boyishness decisions becomes wrong for the most of the business entities that brings loss and market creditability. As per the case study, it has been assessed that there are few issues and challenges that hands been identified to be reason on the failure of Chaser Ltd and Tidal energy in Australian market. Some of the major reasoning for the loss faced by Chaser Ltd in the Australian market is as following: Figure: Issues of business failure (Source: Warchol, 2011, pp- 36) Lack of market research The business expansions development and growth are always depended on the market research that is based in market analysis. It includes customer analysis and segmentations of the product or services to be introduced (Gale, 2007). As per the analysis, it has been seen that the companys management are not able to evaluate and assess trends, needs and demands of the market. Thus, the introduction of some of the product and services fails and results to huge losses for the business. In the case study, the directors of the company have faced issues of lack proper market research and customer segmentations for tidal energy proposed by Wayne. It has assessed three would have been a critical market analysis that might have provided information on unsuitability of Tidal eco-friendly energy on Australian water due to Great Barrier Reef. Lack of proper business plan As per the companies rules and regulation act, the partnership is based on several factors such as product line, resources, polices, market competitions and forecastings (Kanamugire and Chimuka, 2014). These factors are included in proper market plan while making introduction of new product with a new company partnership in the market place. In the business filed, there is several partnership failures has been experienced due to lack of proper business plan. Thus, it is necessary to identify the goals, objectives targets for the making a proper focus and allocations of resources based on it (Mitchell, 2011). The case of Chaser limited, has engaged such lack of business planning while making partnership with the Tidal energy. In the analysis, the failure of the business proposal and energy product in Australian market has evaluated due to issue of lack of proper goals and objective to achieve by the business. Failure in investment research and lack of experiences The factor that defines issue for a failure in business proposal to enter in new market and expand its business is under evaluations of investment and lack of experiences (Hannigan, 2009). Most of the retimes it has been seen in the business entities fails in the market due to out of money to be invested by the business entities. As per the assessment, the investment research is necessary for management of every business entities to make proper analysis on possibilities of profitability and returns on project to be invested (Bruno, 2012). It has been assessed that the lack of experiences learning and knowledge also evaluated as a prominent issue of failure of business in the market (Rutter, 2010). The analysis evaluates that poor knowledge and learning on the market situations, trends and proper investment modules can result to wrong decision-making (Dean, 2013). In the case study, it is assessed that Chaser Ltd directors has not made a proper investment analysis and research before making investments. As a result the Tidal energy project has been failed in Australian market place. The valuations also assess the Wayne and Anthonys lack of experience, knowledge and learning has made an impact on failure. The ingredients of Tidal energy have also made an issue that has made a loss of $ 20 million for Chaser Ltd in Australian market place investments. Factors inflecting the issues As per the assessment, there are certain issues that have been identified in concern to the companies act and general act of the business entities. The issues been signified due to which the business failure occurs are addressed in the rule and regulations of the company law (Robb, 2011). Lack of market researching, improper analysis of investments, irregular or sudden partnership deals poor experiences in investment. The market learning is some of the major issues that results to loss and failure of business. Thus, analysis and evaluations of the factors that influence such issues are needed to be identified to mitigate or reduce such risks in business. Some of the factors that influences this issues can be evaluated an assessed as following: Figure 2: Factors influencing business failure (Source: Lowry, 2012, pp- 71) Changes in market trend and customer segmenting The market research is evaluated to be an important phase in development and growth of new product or service in the market place (Tonkin, 2011). As per the analysis, the factors that influence the market research are market trends, customer segmenting, and demands. In the analysis, the managers of the business entities need to assess these factors while making a critical research in development or introduction of new product. Lack of information on these factors results to wrong market research thus end to loss or failure of product or services for the business (Warchol, 2011). The directors of Chaser Ltd has made a lacking in assessment of market trends and demands that has lead to loss of partnership with the Tidal energy. Lack of resources and research The business planning includes some relevant factors such as investment modules, engagement of stakeholders, proper plan, forecasting of market and competitive environment. When any of the interpreted factors in business planning remains absent, the failure to business growth and development is more possible. It has analyzed that lack of resource and forecasting and research are one of the influencing factors that provides success or failure of a business plan (KarlÄ ek and Drbik, 2012). The chaser Ltd business plan of introducing Tidal energy in Australia has failed due to lack of information on unsuitable circumstance of Australian water system. Lack investment forecasting Every business entities uses certain capital budgeting and investment appraisal tools and techniques to analyze the profitability, forecasting and valuations of project they estimated or interest to invest (Harvey, 2009). As per the assessment, the information generated from the forecasting and valuations analysis of project returns. They are used for making critical decision on investment in project and amount of funding to be introduced in the project. In the analysis, the directors of Chaser Ltd might have lacking improper evaluations and analysis of the investment forecasting that has resulted in wring investment decision making. Lack of learning knowledge and improper research of Anthony and Wayne has resulted introduction of Tribal energy in wrong market place. It has made loss in the investment for both of the business entities. Companies Act 2001 and general corporate law The companys act of 2001 provides different form of business entities that to be introduced in the market place. In the law and regulations formations of the business, it includes certain jurisdictions for different purpose and goals to be achieved (Charles, 2010). It has been assessed that different form of law has been established for different form of business such as limited companies, partnership and sole proprietorship. In accordance to companies act 2001 (Cth), the partnership business are need to be formed based on certain documentations, guarantees and proper analytical research (Szrnyi, 2010). As per Australian companies Act 2001, the directors have some judiciary dies towards the business organization. In section 181, the directors need to be believers, good faith and interested towards providing profitability to firm. As per sections 182, the directors duty is to not to misuse the high position of business and engage the positioning for personal interest and advantages (L owry, 2009). There should not be any leakage of company information conducted by directors for getting personal gains has addressed in section 184. The company act 2001, directors duties section 184 evaluate the person to be faced criminal penalties on violations of all the sections mentioned as directors duties in a business entity. Figure 3: Business directors Duty as per Company laws (Source Robb, 2011, pp- 96) As per the assessment, the directors duties in the business organizations are mostly relate to specifying and retention of interest in growth and development of business entity (Dong, 2011). In the general corporate law of Australian companies act, the directors duties are equally similar to the companies act and their respective sections presented for the directors duties. As per the assessment, the general law and regulations in Australian companies evaluate that a director needs to be honest faithful and trust worthy towards its firm (Siljander, 2008). It has also analyzed that the directors must not make acceptability of any gains to be provided by third party who is not related or related indirectly to the company. As per the assessment, every activities and business action need to be taken by critical analysis and investigations not based on single proposals made by another third persons (Harvey, 2009). The executives must not use the positioning of being a director of company for any other inappropriate purposes. It has also described that must been need to proper retentions in judgment in business decisions. Duty of staying away or neglecting many personal interest conflicts with the business activities (Taylor, 2010). Advisory to directors As per the analysis and evaluation of directors duties assessed in companies act 2001 and general company act, there are some braches has been identified commenced by directors of Chaser Ltd. The case study has evaluated some of the issues and challenges that have lead to loss of Chaser and Tribal energy loss in Australian market. In the analysis, Anthony one of the directors of company has breached law of conflict of interest as providing opportunity to convincing other directors for investment on Tribal energy. As per the analysis, the directors of the company need to make more proper critical analysis and market research on the investment proposals made by any third parties. Based on the critical analysis and evaluations provide proper idea on profitability and reliably of the project in the future. It has also assessed that directors positions has also been misused to enhance the advantage. As the other directors of the business has elaborated that Anthony has majority shareholde r in Wayans business a partnership with Chaser Ltd would have enhances the share of individuals from both the companies. In the analysis, the directors of Chaser Ltd have also able to make proper judgment on the project proposal of tribal energy. The breach of retention on judgment of directors has been made as the top executives of company has made decisions based on poor experiences of Wayne, improper analysis on market research of Australia. It has been analyzed that as per the section 181 and 184, the breach in faithful and honesty to interest in increasing profitability of company has made. As per the assessment, it has been analyzed that the directors of company need to make proper market evaluations, business planning and use investment appraisal techniques to assess profit returns on project to be invested. The directors of Caser Ltd need to follow proper rules regulations and law of Companies act and general law on directors need to provide efficient contributions in development of business. Conclusions The report provides critical evaluations on Companies and securities law, which is defined as set of regulations and legislations. It provides proper guideline on partnerships, business activities shareholding and other business related operations. These laws are usually assessed as the corporate acts that introduced information and evaluations on the guideline and framework on investment modules limited liabilities. The report is based on Chaser Ltd a wine manufacturing company loss face due to lack proper judgments of directors of company. With the engagement of Companys act 2001 and general act some of the prominent issues, reactors influencing and breach of directors duties has been identified in report. References Books Dignam, A. and Lowry, J. (2009). Company law. Oxford: Oxford University Press. Hannigan, B. (2009). Company law. Oxford: Oxford University Press. Harvey, C. (2009). Cornerstones of Australian law. Prahran, Vic.: Tilde University Press. Mitchell, R. (2011). Law, corporate governance and partnerships at work. Farnham, Surrey, England: Ashgate Pub. Siljander, R. (2008). Introduction to Business and Industrial Security and Loss Control. Springfield: Charles C Thomas Publisher, LTD. Tonkin, H. (2011). State control over private military and security companies in armed conflict. Cambridge, U.K.: Cambridge University Press. Journals Bruno, S. (2012). Directors Versus Shareholders Primacy in U.S. Corporations Through the Eyes of History: Is Directors Power Inherent?. European Company and Financial Law Review, 9(4). Charles, D. (2010). Rob McQueen, A Social History of Company Law: Great Britain and the Australian Colonies 18541920. The Law Teacher, 44(1), pp.112-114. Dean, J. (2013). A. Dignam and J. Lowry, Company Law B. Hannigan, Company Law. The Law Teacher, 47(2), pp.281-284. Kanamugire, J. and Chimuka, T. (2014). The Directors Duty to Exercise Care and Skill in Contemporary South African Company Law and the Business Judgment Rule. Mediterranean Journal of Social Sciences. Pp-.45-92 Langford, R. (2011). The Duty of Directors to Act Bona Fide in the Interests of the Company: A Positive Fiduciary Duty? Australia and the UK Compared. J Corp Law Studies, 11(1), pp.215-242. Lowry, J. (2009). The duty of loyalty of company directors: bridging the accountability gap through efficient disclosure. the cambridge law journal, 68(03), p.607. Lowry, J. (2012). The Irreducible Core of the Duty of Care, Skill and Diligence of Company Directors: Australian Securities and Investments Commission v Healey. The Modern Law Review, 75(2), pp.249-260. Robb, G. (2011). Rob McQueen, A Social History of Company Law: Great Britain and the Australian Colonies, 18541920, Surrey: Ashgate Publishing, 2009. Pp. 374. $124.95 (ISBN 978-0-754-62168-3). Law and History Review, 29(02), pp.63-80. Gale, C. (2007). The business of business law. Managerial Law, 49(1/2), pp.10-12. Szrnyi, A. (2010). Giving an Account of Myself: Trans-Generational Holocaust Guilt in the Company of Bernhard Schlink and Judith Butler. Australian Feminist Law Journal, 33(1), pp.37-55. Taylor, J. (2010). A social history of company law: Great Britain and the Australian colonies, 18541920. Business History, 52(5), pp.857-858. Warchol, J. (2011). The Balance of Power in Polish Company Code Regulations: An Eastern European perspective on Corporate Governance. European Company and Financial Law Review, 8(2). Rutter, T. (2010). Issues in review: Dramatists, playing companies, and repertories: Introduction. Early Theatre, 13(2). Dong W. K, (2011). Legal Review of Regulations on Financial Companies' Conducts of Business in Australia. SungKyunKwan Law Review, 23(1), pp.183-232. KarlÄ ek, M. and Drbik, P. (2012). Marketings Influence within Companies: Current Issues and their Possible Resolution. Studia commercialia Bratislavensia, 5(20

The New Language of B2B Communication †P2P

By: Chris Reid, Account Manager P2P?H2H?These terms might sound like the names of lesser-known Star Wars droids, but both actually describe a communication style: person-to-person, also known as human-to-human. While there used to be a time when you could separate nearly all written business communication into two basic styles – business-to-consumer (B2C) and business-to-business (B2B) – these approaches are gradually being replaced by P2P.Specifically, this means delivering a more personalized customer experience regardless of whether you’re marketing to individual consumers or businesses. At the end of the day, businesses don’t make purchasing decisions,people do.Even in a traditional B2B transaction, it’s important to remember that connecting with potential customers on a personal level will set you apart from the competition, helping you take your business to the next level. A Person-to-Person Approach to Content Authenticity and transparency form the cornerstone of P2P marketing. Employing these qualities rather than just dryly stating facts can help your business make better connections with people making individual purchases or on behalf of a company. But it’s one thing to understand the ideals of P2P marketing and quite another when trying to figure out how to apply the concepts to your own content.Here are a few guidelines to help you reach and gain the trust of your audience. Tell Your Brand’s Story People love and connect with stories. But many brands are still reluctant to share their own because they feel like it isn’t compelling.On the contrary: every company has a story containing challenges, milestones, places and especially people.It’s the sum of all these bits of information that make your brand what it is now. Don’t Launch into a Sales-Pitch Right Away It’s natural to just want to talk about the awesome product or service you offer. But sometimes it helps to connect with your potential customers by being generous and offering them a few things for free to gain loyalty and trust. The most common way to do this is to be a consistent source for useful information for all things related to your product either directly or indirectly. Produce blog posts, white papers, ebooks and infographics that are informative, capture attention, and are easy to access. As a bonus, it can also drive additional traffic to your site. This method allows you to establish your brand as a trusted authority in your space and not turn prospects off by immediately asking for a purchase. Communicate Openly Like any relationship, honest conversations with your audience are essential for effective P2P/H2H communications.Your customers and fans don’t expect your brand to be perfect, but they do want it to be authentic, so avoid canned answers.Stay on top of your brand’s social media accounts and keep an eye on review sites so that you can jump into the conversation whenever possible. Talking to Humans Whether you’re marketing to businesses or individual consumers, every interaction involves a person on the other end.Keeping this in mind, it’s easy to see why ‘person-to-person’ is now often the most effective way to reach B2C and B2B customers.A personalized, human-focused approach to your marketing content can help greatly increase the effectiveness of your marketing efforts so you can increase connections with buyers and, ultimately, boost sales.